Food + Product Marketing – video marketing

Calico Cottage - Trade Show Video

Developed as video content for a touring trade show display, this video has been incorporated into the company's digital marketing. Presentation is a key selling point in the fudge retail industry, and we tried to capture this in the visuals and music of the video:

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Food52 - Publishing and Product Video Marketing

Created videos to enhance articles, recipe pages, social media and the Food52 shop, a growing source of revenue for this award-winning home and garden website. Videos featured in posts as well as product PDP pages.

Mediterranean Mats - Food52 Shop

Product Ads / Posts - Facebook

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Lemon Tart / Lovely Baking Rolling Pins

Video content featuring a community favorite recipe and a hot new product, the Lovely Baking Rolling Pins. 

producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi

Product Ads / Posts - Facebook

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Shakshuka / Cast Iron Skillet with Glass Lid

Eggs, meet tomato sauce, spiced and minted.
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producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi

Product Ad / Post - Facebook

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Cinnamon Buns / Lovely Baking Rolling Pins, Nested Bowls

This Genius recipe shows an easy method for delicious cinnamon buns made without yeast -- also, look for great products from the shop (bowls, rolling pins) incorporated into the video.
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producer / director / editor Charles Q. Drexler