OVERVIEW |
I am an award-winning filmmaker, creative director, marketing strategist and business consultant.
I have deep experience and expertise in digital media as a filmmaker, producer, writer and storyteller. In 2011, I earned an MA in film authorship (theory and production) from New York University. As a marketing professional, I have both client and agency experience, and I completed my MBA in 2024. I specialize in digital strategy and execution, leading cross-functional teams, and performing research and analysis. This online portfolio provides a few samples from 20+ years of experience producing creative work. Thank you for your interest! |
MARKETING STRATEGY + VALUE CREATION
The goal of any digital project or marketing enterprise is the creation of shared value -- for customers, clients, stakeholders and general audiences.
As a marketing strategist and manager, I have key competencies in digital marketing:
As a marketing strategist and manager, I have key competencies in digital marketing:
- Email Marketing - experienced Salesforce Marketing Cloud developer
- Social Media - Management and Content creation
- Website Development - HTML, CSS and other web technologies
- Agency / Vendor Management
- Data Analysis and Reporting - qualitative research and quant skills (Excel); defining and measuring KPIs.
FILM / VIDEO
I am a filmmaker, director, media producer and video editor who has successfully created innovative, high-quality content for numerous brands and clients. I produce work-for-hire content through my consultancy company, Volume85. I also produce work independently.
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Video Producing, Media Production, Editing and Post-Production
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Case Study: SCIENTIFIC COMMUNICATIONSCreated 100+ videos for Nestle Purina Pet Care
As a global professional organization, the Purina Institute shares Purina’s leading-edge research and evidence-based information from the wider scientific community in an accessible, actionable way with a goal of empowering veterinary professionals to put nutrition at the forefront of pet health discussions to further improve and extend the healthy lives of pets through nutrition. |
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WEB / DESIGN
I provide copywriting, design and web publishing services, and I am experienced with numerous CMS platforms. I create content that stands out, and adheres to best practices for accessibility, search engine optimization (SEO) and digital marketing.
Case Study:I am the creator and author of absolute WIN, a web platform for original lifestyle video content, focusing on health, wellness and sustainability.
www.absolute-WIN.com YouTube @absolute-win GRAPHIC DESIGN
During development of the beta site, Absolute WIN needed a strong hero image for website branding. WEBSITE DEVELOPMENT Deploying the image on website pages and coding pages using the OpenGraph framework, for optimal use across web and social media platforms. CONTENT CREATION Proving that sustainability truly does begin with the individual; sharing one person's experience through copywriting and creative storytelling to expound on universal themes of health, wellness and sustainability. |
Web Publishing, Graphic Design and Social Media
- Website content creation including copywriting and media production; strong understanding of web technologies.
- Experienced in web-based CMS systems, including ModernCampus Omni system.
- Expert in Adobe Creative Cloud (Premiere, After Effects, Audition, Lightroom, Photoshop, Illustrator, InDesign).
- Strong skills in Google Analytics, Google Tag Manager, YouTube, Google Ads, Google Search Console.
- Social media tools including ZOHO social, Hootsuite, Asana, Monday.com, Jira, Confluence.
WRITING / STORYTELLING
I am a storyteller and writer with extensive knowledge of communication principles, tools and message design elements.
Below are a few of samples of long-form articles written for Absolute Win, a lifestyle blog focusing on health, wellness and sustainability:
Below are a few of samples of long-form articles written for Absolute Win, a lifestyle blog focusing on health, wellness and sustainability:
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How to Re-Pot (and Care for) House Plants
article, pictures and media by Charles Q. Drexler published 2023.03.05 |
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Change Your Life with The Scientific 7-Minute Workout
article, pictures and media by Charles Q. Drexler published 2020.10.18 |
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Food + Product Marketing – video marketing
Calico Cottage - Trade Show Video
Developed as video content for a touring trade show display, this video has been incorporated into the company's digital marketing. Presentation is a key selling point in the fudge retail industry, and we tried to capture this in the visuals and music of the video:
Food52 - Publishing and Product Video Marketing
Created videos to enhance articles, recipe pages, social media and the Food52 shop, a growing source of revenue for this award-winning home and garden website. Videos featured in posts as well as product PDP pages.
Mediterranean Mats - Food52 Shop
Product Ads / Posts - Facebook
Lemon Tart / Lovely Baking Rolling Pins
Video content featuring a community favorite recipe and a hot new product, the Lovely Baking Rolling Pins.
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
Product Ads / Posts - Facebook
Shakshuka / Cast Iron Skillet with Glass Lid
Eggs, meet tomato sauce, spiced and minted.
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
Product Ad / Post - Facebook
Cinnamon Buns / Lovely Baking Rolling Pins, Nested Bowls
This Genius recipe shows an easy method for delicious cinnamon buns made without yeast -- also, look for great products from the shop (bowls, rolling pins) incorporated into the video.
producer / director / editor Charles Q. Drexler
producer / director / editor Charles Q. Drexler