About This Portfolio...
For over two decades, I have created value for numerous clients and brands as a filmmaker, digital creative and marketing team and project leader.
This portfolio is a collection showing the range and highlights of my creative work, as well as information about my skills and experience.
Thank you for your time and attention! Please contact me if you are interested in working with me.
- CQD
This portfolio is a collection showing the range and highlights of my creative work, as well as information about my skills and experience.
Thank you for your time and attention! Please contact me if you are interested in working with me.
- CQD
Creative Skills / Experience / Strengths
I provide creative services, project management and technical consulting for web, video, social media and marketing campaigns, with special focus in film, video editing and digital media creation, including media production, post-production, distribution and business analysis.
A SUMMARY OF MY SKILLS AND EXPERIENCE IN A WORD CLOUD:
A SUMMARY OF MY SKILLS AND EXPERIENCE IN A WORD CLOUD:
EDUCATION
Webster University, MBA, George Herbert Walker School of Business, 2024
New York University, MA, Gallatin School of Individualized Study, 2011
- Interdisciplinary Concentration in the Theory and Practice of Video and Film Authorship
Gannon University, BA, Liberal Arts, Literature, Theatre and Communications, 2001
- Visiting Scholar, St Edmunds Hall, Oxford University
New York University, MA, Gallatin School of Individualized Study, 2011
- Interdisciplinary Concentration in the Theory and Practice of Video and Film Authorship
Gannon University, BA, Liberal Arts, Literature, Theatre and Communications, 2001
- Visiting Scholar, St Edmunds Hall, Oxford University
Creative Director / Filmmaker / Video Producer
As Creative Director, I collaborate with clients and creatives to generate ideas, create and execute digital campaigns, and deliver value for stakeholders with high-quality and high-value work.
In my work as a filmmaker and video producer, I am involved in the entire process of media creation, from the concept / idea phase through pre-production, production, post-production and delivery into the marketplace. I am an experienced writer, director, editor, performer - I love to coach others through the creative process, and mentor and collaborate with junior creatives. Mastery of the craft is attained through practice and experience. It happens in the doing.
Additionally, as a video creative, I have advanced skills and experience as a video editor, and I have a special interest in this area -- the editing is the "end of the line", the final coalescence of story into fixed form, the sweetening of sound and color, the last chance to polish and fix mistakes, the final squeeze to go from "good" to "great". I was the lead and final editor on all of the projects in this collection.
In my work as a filmmaker and video producer, I am involved in the entire process of media creation, from the concept / idea phase through pre-production, production, post-production and delivery into the marketplace. I am an experienced writer, director, editor, performer - I love to coach others through the creative process, and mentor and collaborate with junior creatives. Mastery of the craft is attained through practice and experience. It happens in the doing.
Additionally, as a video creative, I have advanced skills and experience as a video editor, and I have a special interest in this area -- the editing is the "end of the line", the final coalescence of story into fixed form, the sweetening of sound and color, the last chance to polish and fix mistakes, the final squeeze to go from "good" to "great". I was the lead and final editor on all of the projects in this collection.
FILM / VIDEO
I am a filmmaker, director, media producer and video editor who has successfully created innovative, high-quality content for numerous brands and clients. I produce work-for-hire content through my consultancy company, Volume85. I also produce work independently.
|
Video Producing, Media Production, Editing and Post-Production
|
|
MARKETING STRATEGY + VALUE CREATION
The goal of any digital project or marketing enterprise is the creation of shared value -- for customers, clients, stakeholders and general audiences.
As a marketing strategist and manager, I have key competencies in digital marketing:
As a marketing strategist and manager, I have key competencies in digital marketing:
- Email Marketing - experienced Salesforce Marketing Cloud developer
- Social Media - Management and Content creation
- Website Development - HTML, CSS and other web technologies
- Agency / Vendor Management - managing workflow of creative deliverables, content calendar, social media and content messaging.
- Data Analysis and Reporting - qualitative research and quant skills (Excel); defining and measuring KPIs.
COPYWRITING, EDITING + CONTENT CREATION
Writer, editor and creative for multimedia. Highlight of skills and competencies:
- Scriptwriter - for executives and VIPs, for video shoots and other promotion/public relations; writes briefs, discussion guides.
- Website Copywriting - Making language accessible for general audiences; providing subject matter expertise when needed.
- Styles - AP, Chicago and MLA style, for news and editorial articles.
- Producer / Production Manager - writing creative briefs; generating marketing content, calendar, production documents; business writing and reporting.
- Director / Filmmaker - direct the writing of the "camera-stylo" (camera-pen) to record thoughts and images on film/video; collaborate and dialog with creatives and subject matter experts to capture word and performance on film; utilizing the language and semiotics of film editing.
Case Study: Purina Institute Scientific CommunicationsAs a global professional organization, the Purina Institute shares Purina’s leading-edge research and evidence-based information from the wider scientific community in an accessible, actionable way with a goal of empowering veterinary professionals to put nutrition at the forefront of pet health discussions to further improve and extend the healthy lives of pets through nutrition.
For this brand, I created 100+ videos for YouTube and social media, helped launch a new, more advanced a new, more advanced website to share scientific breakthroughs with a global audience, and both managed and developed html communications program to a database of 200K+ users. Key Result: Increased quality and quantity of engagement across digital platforms. |
|
|
|
|
|
FOOD + PRODUCT MARKETING
Calico Cottage - Trade Show Video
The Brief: To enhance positioning and attract new customers at trade shows, Calico Cottage sought a filmmaker to create a 1-2
The Result: In addition to use at trade shows, this video has been incorporated into the company's website and digital marketing. Presentation is a key selling point in the novelty confectionary retail industry. The video has been praised for capturing the fun and energy of summer (typical "high season" for retail shops) with strong visuals and compelling music.
The Result: In addition to use at trade shows, this video has been incorporated into the company's website and digital marketing. Presentation is a key selling point in the novelty confectionary retail industry. The video has been praised for capturing the fun and energy of summer (typical "high season" for retail shops) with strong visuals and compelling music.
Case Study: Food52
eCOMMERCE, TABLETOP COOKING, SOCIAL MEDIA
The Brief: Created videos to enhance articles, recipe pages, social media and the Food52 shop, a growing source of revenue for this award-winning home and garden website. Videos featured in posts as well as product PDP pages.
Key Results: added video content to dozens of product pages, increasing traffic and sales of new products; embedded videos raised organic views of website pages; led key video-editorial partnerships to publish videos and articles concurrently--this key breakthrough not only broke records for organic views within the company at the time, it also showed the company a new direction for editorial-video collaborations.
Key Results: added video content to dozens of product pages, increasing traffic and sales of new products; embedded videos raised organic views of website pages; led key video-editorial partnerships to publish videos and articles concurrently--this key breakthrough not only broke records for organic views within the company at the time, it also showed the company a new direction for editorial-video collaborations.
Mediterranean Mats - Food52 Shop
Product Ads / Posts - Facebook
|
|
|
Lemon Tart / Lovely Baking Rolling Pins
Video content featuring a community favorite recipe and a hot new product, the Lovely Baking Rolling Pins.
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
Product Ads / Posts - Facebook
|
|
|
Shakshuka / Cast Iron Skillet with Glass Lid
Eggs, meet tomato sauce, spiced and minted.
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
producer / director / editor Charles Q. Drexler
cinematography Mark Weinberg
food stylist Yossy Arefi
Product Ad / Post - Facebook
Cinnamon Buns / Lovely Baking Rolling Pins, Nested Bowls
This Genius recipe shows an easy method for delicious cinnamon buns made without yeast -- also, look for great products from the shop (bowls, rolling pins) incorporated into the video.
producer / director / editor Charles Q. Drexler
producer / director / editor Charles Q. Drexler
WEB / DESIGN
I provide copywriting, design and web publishing services, and I am experienced with numerous CMS platforms. I create content that stands out, and adheres to best practices for accessibility, search engine optimization (SEO) and digital marketing.
Case Study: long-form editorial lifestyle content
I am the creator and author of absolute WIN, a web platform for original lifestyle video content, focusing on health, wellness and sustainability.
The website is an attempt to prove that sustainability truly does begin with the individual, and that change is necessary for growth and fulfillment. Visit the website at www.absolute-WIN.com Videos hosted on YouTube @absolute-win WEBSITE DEVELOPMENT, CONTENT CREATION, GRAPHIC DESIGN
|
|
Web Publishing, Graphic Design and Social Media
- Website content creation including copywriting and media production; strong understanding of web technologies.
- Experienced in web-based CMS systems, including ModernCampus Omni system.
- Expert in Adobe Creative Cloud (Premiere, After Effects, Audition, Lightroom, Photoshop, Illustrator, InDesign).
- Strong skills in Google Analytics, Google Tag Manager, YouTube, Google Ads, Google Search Console.
- Social media tools including ZOHO social, Hootsuite, Asana, Monday.com, Jira, Confluence.
WRITING / STORYTELLING
I am a storyteller and writer with extensive knowledge of communication principles, tools and message design elements.
Below are a few of samples of long-form articles written for Absolute Win, a lifestyle blog focusing on health, wellness and sustainability:
Below are a few of samples of long-form articles written for Absolute Win, a lifestyle blog focusing on health, wellness and sustainability:
|
How to Re-Pot (and Care for) House Plants
article, pictures and media by Charles Q. Drexler published 2023.03.05 |
|
|
Change Your Life with The Scientific 7-Minute Workout
article, pictures and media by Charles Q. Drexler published 2020.10.18 |
|
Thank you for your time and attention to my work. The samples above are representative but are not complete and comprehensive catalog of my creative output.
Please contact me if you would like to see my resume or learn more about working with me.
Please contact me if you would like to see my resume or learn more about working with me.
