Writing Sample - Hudson Jewelers' Customer Benefits Package (CBP)

STRATEGY
Hudson Jewelers’ strategy is founded on delivering high-value, high cost-to-consumer and high profit margin durable goods in the form of custom designed jewelry,

ORDER QUALIFIERS and ORDER WINNERS
Order Qualifiers – high-quality product, good customer service, positive shopper experience for a high-price, high-value durable good.
Order Winners – the ability to custom design jewelry with CAD software, excellent customer service.
 
COMPETITIVE ADVANTAGE
Hudson Jewelers’ custom design CAD software and excellent customer service create lower overhead and more efficient supply chains, maximizing the company’s profitability in this competitive industry.

Customer Benefits Package Mapping

Completed for MBA coursework at the Webster University George Herbert Walker School of Business & Technology, March 2023.