Writing Sample - Chipotle Capital Project Proposal
Summary: A pitch deck, written analysis and video presentation on a capital project proposal for Chipotle. We recommend Chipotle expands market share with a breakfast offering, featuring locally-sourced eggs and sustainably-sourced coffees. In a crowded marketplace, serving rice with breakfast could be a winning strategy for certain consumer demographics. We present company analysis, SWOT analysis, financial analysis and projections, risk mitigation strategies and recommendations for implementation.
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Video Presentation
Completed for MBA coursework at the Webster University George Herbert Walker School of Business & Technology, December 2022.