Writing Sample - Chipotle Capital Project Proposal

Summary: A pitch deck, written analysis and video presentation on a capital project proposal for Chipotle. We recommend Chipotle expands market share with a breakfast offering, featuring locally-sourced eggs and sustainably-sourced coffees. In a crowded marketplace, serving rice with breakfast could be a winning strategy for certain consumer demographics. We present company analysis, SWOT analysis, financial analysis and projections, risk mitigation strategies and recommendations for implementation.

Video Presentation

Completed for MBA coursework at the Webster University George Herbert Walker School of Business & Technology, December 2022.